Guest: Jeremy Evans, Chief Executive at Marketing Delivery

Host: Mike Allen, Cambria Private Capital

Summary: Mike Allen interviews Jeremy Evans to discuss how digital and CRM marketing are transforming the automotive industry. Jeremy shares insights on how data is driving customer engagement, the importance of personalisation in marketing strategies, and the future of digital tools in automotive retail.

Key Topics:

• CRM’s role in automotive marketing

• Data-driven customer engagement

• Future trends in automotive retail